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[ 00 / Index ]
Creative studio: Branding, UI/UX, Web, Social, Packaging, UX audits
[ 00 / Index ]
Creative studio: Branding, UI/UX, Web, Social, Packaging, UX audits
[ 01 / MARK ]
[ 01 / MARK ]
A creative studio for brands that need space to breathe.
A creative studio for brands that need space to breathe.
A creative studio for brands that need space to breathe.
Yutori (ゆとり) is Japanese for leeway, room to spare kept on purpose. Elsewhere, it's come to mean something simpler: room to breathe, fewer things competing for attention, clarity that follows. We design with both ideas in every project.
Art direction study
STUDIO PRINCIPLE
Quiet work, precisely made.
Quiet work, precisely made.
Quiet work, precisely made.
Negative space, load-bearing
Plate 01 - Our way
Services
Six disciplines, one studio,
one steady pace
Six disciplines, one studio,
one steady pace
Six disciplines, one studio, one steady pace
Each engagement is scoped as a drawing set: what gets made, what gets left out, and the margin that keeps the schedule honest.
Each engagement is scoped as a drawing set: what gets made, what gets left out, and the margin that keeps the schedule honest.
Each engagement is scoped as a drawing set: what gets made, what gets left out, and the margin that keeps the schedule honest.
Branding
[01]
Identity built to hold still
Naming, marks, type systems and the rules that keep them coherent a year after launch.
Mark · type · colour · voice / 4–6 wks
Branding
[01]
Identity built to hold still
Naming, marks, type systems and the rules that keep them coherent a year after launch.
Mark · type · colour · voice / 4–6 wks
UI / UX
[02]
Interfaces that don't crowd the user
Research, flows, wireframes and prototypes. We remove screens before we add them.
Flows · wireframes · prototype / 3–8 wks
UI / UX
[02]
Interfaces that don't crowd the user
Research, flows, wireframes and prototypes. We remove screens before we add them.
Flows · wireframes · prototype / 3–8 wks
WEB DESIGN
[03]
Sites paced like a gallery, not a feed
Art direction, layout systems, motion specs and build-ready documentation.
System · motion spec · handoff / 4–8 wks
WEB DESIGN
[03]
Sites paced like a gallery, not a feed
Art direction, layout systems, motion specs and build-ready documentation.
System · motion spec · handoff / 4–8 wks
SOCIAL
[04]
Fewer posts, better ones
Template kits, grid planning and campaign art direction a small team can actually keep up with.
Templates · grid · key art / monthly
SOCIAL
[04]
Fewer posts, better ones
Template kits, grid planning and campaign art direction a small team can actually keep up with.
Templates · grid · key art / monthly
PACKAGING
[05]
Structure first, surface second
Dielines, materials, label hierarchy and print-ready artwork, checked with the printer.
Dieline · material · print files / 5–10 wks
PACKAGING
[05]
Structure first, surface second
Dielines, materials, label hierarchy and print-ready artwork, checked with the printer.
Dieline · material · print files / 5–10 wks
UX AUDIT
[06]
A clear read before you rebuild anything
A fixed two-week review of the product you already have: findings, severity-ranked issues and a prioritised fix list.
Review · findings · fix list / 2 wks
UX AUDIT
[06]
A clear read before you rebuild anything
A fixed two-week review of the product you already have: findings, severity-ranked issues and a prioritised fix list.
Review · findings · fix list / 2 wks
Most work fails from crowding, not from lack of ideas
Most work fails from crowding, not from lack of ideas
Most work fails from crowding, not from lack of ideas
Margin held : 18%
Plate 02 — method
Scale 1 : 1
STUDIO / ON THE NAME
The name is the brief
The name is the brief
ゆとり · Yutori
/ jp
n. spaciousness · margin · slackmargin left over; leewayunhurried, not idle
the space left on purpose
Yutori Agency was founded by Sérène Studiø as a place built for restraint, not scale. We take fewer projects than we could, keep margin in every schedule, and open every engagement by asking the right questions before a screen gets drawn.
Yutori Agency was founded by Sérène Studiø as a place built for restraint, not scale. We take fewer projects than we could, keep margin in every schedule, and open every engagement by asking the right questions before a screen gets drawn.
The method is plain: define the problem in one page, agree what we are not doing, then design in full views instead of fragments. Everything we hand over is annotated, so the reasoning survives after we leave.
The method is plain: define the problem in one page, agree what we are not doing, then design in full views instead of fragments. Everything we hand over is annotated, so the reasoning survives after we leave.
Four
Live projects, maximum
Four
Live projects, maximum
One week
Reading before drawing
One week
Reading before drawing
2023
Founded, by Sérène Studiø
2023
Founded, by Sérène Studiø
WORK
A few drawing sets, on purpose.
A few drawing sets, on purpose.
THE REST, ON REQUEST
[University of Sydney]
[01]
Event Management · PRODUCT DESIGN · 2023
Event Management · PRODUCT DESIGN · 2023
Event Management · PRODUCT DESIGN · 2023
[Insight Edge]
[02]
MENTAL HEALTH · BRAND IDENTITY · 2026
MENTAL HEALTH · BRAND IDENTITY · 2026
MENTAL HEALTH · BRAND IDENTITY · 2026
[RNTR]
[03]
LUXURY FASHION · WEB DESIGN + POC · 2023
LUXURY FASHION · WEB DESIGN + POC · 2023
LUXURY FASHION · WEB DESIGN + POC · 2023
Tell us what needs air
Tell us what needs air
Our services
[BRANDING · UI/UX · WEB · SOCIAL ·
PACKAGING · AUDITS]
Studio open — currently taking new projects
Studio open — currently taking new projects
Studio open — currently taking new projects
STUDIO
Yutori Agency
ゆとり · Room to Breathe · Clarity that Follows
[by Sérène Studiø]
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